August 2025 Newsletter Sponsorship Report
312Active Sponsors
768Total Placements
2.5Avg per Sponsor
16Categories
56Newsletters
Market Moves
- Guidde led with 22 placements (2.9% share)
- AI & ML Platforms was the top category with 275 placements
- Superhuman saw the most sponsor activity (60)
Sponsor Activity
One-off sponsors: 174
| Sponsor | Placements | Share | Δ MoM | Category |
|---|---|---|---|---|
| 22 | 2.9% | +11 | AI & ML Platforms | |
| 19 | 2.5% | +19 | Crypto & Web3 | |
| 19 | 2.5% | +7 | Developer Tools & APIs | |
| 18 | 2.3% | +12 | AI & ML Platforms | |
| 15 | 2.0% | +15 | Crypto & Web3 | |
| 15 | 2.0% | +3 | Developer Tools & APIs | |
| 13 | 1.7% | -1 | Security & Compliance | |
| 12 | 1.6% | +6 | Cloud & Infrastructure | |
| 12 | 1.6% | -2 | Cloud & Infrastructure | |
| 11 | 1.4% | +7 | AI & ML Platforms | |
| 11 | 1.4% | +7 | AI & ML Platforms | |
| 9 | 1.2% | +4 | AI & ML Platforms | |
| 9 | 1.2% | +1 | Cloud & Infrastructure | |
| 9 | 1.2% | +9 | Vertical SaaS (Health, Ed, HR, etc) | |
| 9 | 1.2% | -4 | Security & Compliance | |
| 9 | 1.2% | +4 | AI & ML Platforms | |
| 8 | 1.0% | +7 | AI & ML Platforms | |
| 7 | 0.9% | +7 | Security & Compliance | |
| 7 | 0.9% | -6 | AI & ML Platforms | |
| 7 | 0.9% | +3 | Analytics & BI | |
| 7 | 0.9% | +6 | AI & ML Platforms | |
| 7 | 0.9% | +3 | Fintech & Payments | |
| 7 | 0.9% | +7 | Security & Compliance | |
| 7 | 0.9% | +7 | AI & ML Platforms | |
| 6 | 0.8% | +6 | Crypto & Web3 | |
| 6 | 0.8% | +6 | AI & ML Platforms | |
| 6 | 0.8% | +3 | AI & ML Platforms | |
| 5 | 0.7% | +1 | Productivity & Collaboration | |
| 5 | 0.7% | +5 | Crypto & Web3 | |
| 5 | 0.7% | +5 | AI & ML Platforms | |
| 5 | 0.7% | +5 | AI & ML Platforms | |
| 5 | 0.7% | +3 | AI & ML Platforms | |
| 5 | 0.7% | +5 | Crypto & Web3 | |
| 5 | 0.7% | +5 | AI & ML Platforms | |
| 4 | 0.5% | +4 | AI & ML Platforms | |
| 4 | 0.5% | 0 | AI & ML Platforms | |
| 4 | 0.5% | +4 | AI & ML Platforms | |
| 4 | 0.5% | +2 | Security & Compliance | |
| 4 | 0.5% | +2 | Cloud & Infrastructure | |
| 4 | 0.5% | +2 | Security & Compliance | |
| 4 | 0.5% | +4 | Analytics & BI | |
| 4 | 0.5% | +4 | AI & ML Platforms | |
| 4 | 0.5% | +3 | Developer Tools & APIs | |
| 4 | 0.5% | +4 | Cloud & Infrastructure | |
| 4 | 0.5% | +4 | AI & ML Platforms | |
| 4 | 0.5% | +4 | Other / Unclassified | |
| 4 | 0.5% | 0 | Vertical SaaS (Health, Ed, HR, etc) | |
| 4 | 0.5% | +3 | Developer Tools & APIs | |
| 4 | 0.5% | +2 | Cloud & Infrastructure | |
| 4 | 0.5% | +1 | Developer Tools & APIs | |
| 4 | 0.5% | +3 | Developer Tools & APIs | |
| 4 | 0.5% | +4 | Analytics & BI | |
| 3 | 0.4% | 0 | Crypto & Web3 | |
| 3 | 0.4% | +1 | AI & ML Platforms | |
| 3 | 0.4% | +3 | Consumer Products & Services | |
| 3 | 0.4% | +1 | Vertical SaaS (Health, Ed, HR, etc) | |
| 3 | 0.4% | +2 | CRM, Sales & GTM Tools | |
| 3 | 0.4% | +3 | Consumer Products & Services | |
| 3 | 0.4% | +3 | Analytics & BI | |
| 3 | 0.4% | +3 | Productivity & Collaboration | |
| 3 | 0.4% | +3 | Consumer Products & Services | |
| 3 | 0.4% | +1 | Marketing & Growth Tools | |
| 3 | 0.4% | +3 | Consumer Products & Services | |
| 3 | 0.4% | +3 | Developer Tools & APIs | |
| 3 | 0.4% | -4 | Design & UX Tools | |
| 3 | 0.4% | -2 | Vertical SaaS (Health, Ed, HR, etc) | |
| 3 | 0.4% | +3 | Productivity & Collaboration | |
| 3 | 0.4% | +2 | Crypto & Web3 | |
| 3 | 0.4% | 0 | AI & ML Platforms | |
| 3 | 0.4% | +3 | Design & UX Tools | |
| 3 | 0.4% | 0 | AI & ML Platforms | |
| 3 | 0.4% | +2 | Consumer Products & Services | |
| 3 | 0.4% | -3 | AI & ML Platforms | |
| 3 | 0.4% | +3 | Cloud & Infrastructure | |
| 3 | 0.4% | +3 | Consumer Products & Services | |
| 3 | 0.4% | +1 | Developer Tools & APIs | |
| 3 | 0.4% | +3 | AI & ML Platforms | |
| 3 | 0.4% | -5 | Developer Tools & APIs | |
| 3 | 0.4% | +2 | AI & ML Platforms | |
| 3 | 0.4% | +3 | Developer Tools & APIs | |
| 2 | 0.3% | +2 | Other / Unclassified | |
| 2 | 0.3% | +2 | Consumer Products & Services | |
| 2 | 0.3% | -2 | Cloud & Infrastructure | |
| 2 | 0.3% | +2 | AI & ML Platforms | |
| 2 | 0.3% | +2 | Developer Tools & APIs | |
| 2 | 0.3% | 0 | Consumer Products & Services | |
| 2 | 0.3% | +2 | Productivity & Collaboration | |
| 2 | 0.3% | -3 | Developer Tools & APIs | |
| 2 | 0.3% | +2 | Design & UX Tools | |
| 2 | 0.3% | +2 | AI & ML Platforms | |
| 2 | 0.3% | +1 | Developer Tools & APIs | |
| 2 | 0.3% | +1 | Developer Tools & APIs | |
| 2 | 0.3% | +2 | Security & Compliance | |
| 2 | 0.3% | +1 | Analytics & BI | |
| 2 | 0.3% | -1 | Developer Tools & APIs | |
| 2 | 0.3% | +2 | Security & Compliance | |
| 2 | 0.3% | -3 | Crypto & Web3 | |
| 2 | 0.3% | +2 | AI & ML Platforms | |
| 2 | 0.3% | +2 | Cloud & Infrastructure | |
| 2 | 0.3% | +1 | AI & ML Platforms | |
| 2 | 0.3% | 0 | Fintech & Payments | |
| 2 | 0.3% | +2 | Cloud & Infrastructure | |
| 2 | 0.3% | 0 | AI & ML Platforms | |
| 2 | 0.3% | +2 | AI & ML Platforms | |
| 2 | 0.3% | -2 | CRM, Sales & GTM Tools | |
| 2 | 0.3% | +2 | AI & ML Platforms | |
| 2 | 0.3% | +2 | Cloud & Infrastructure | |
| 2 | 0.3% | -1 | Vertical SaaS (Health, Ed, HR, etc) | |
| 2 | 0.3% | +2 | Marketing & Growth Tools | |
| 2 | 0.3% | +2 | Vertical SaaS (Health, Ed, HR, etc) | |
| 2 | 0.3% | +2 | AI & ML Platforms | |
| 2 | 0.3% | +2 | Fintech & Payments | |
| 2 | 0.3% | 0 | Security & Compliance | |
| 2 | 0.3% | -3 | AI & ML Platforms | |
| 2 | 0.3% | +2 | Fintech & Payments | |
| 2 | 0.3% | +2 | Productivity & Collaboration | |
| 2 | 0.3% | +2 | Consumer Products & Services | |
| 2 | 0.3% | +2 | Design & UX Tools | |
| 2 | 0.3% | +2 | Fintech & Payments | |
| 2 | 0.3% | +2 | Consumer Products & Services | |
| 2 | 0.3% | +1 | AI & ML Platforms | |
| 2 | 0.3% | +2 | Consumer Products & Services | |
| 2 | 0.3% | +2 | Other / Unclassified | |
| 2 | 0.3% | -10 | Productivity & Collaboration | |
| 2 | 0.3% | +2 | Developer Tools & APIs | |
| 2 | 0.3% | -1 | Developer Tools & APIs | |
| 2 | 0.3% | +2 | Security & Compliance | |
| 2 | 0.3% | +2 | Security & Compliance | |
| 2 | 0.3% | +2 | AI & ML Platforms | |
| 2 | 0.3% | 0 | AI & ML Platforms | |
| 2 | 0.3% | +1 | AI & ML Platforms | |
| 2 | 0.3% | +2 | Productivity & Collaboration | |
| 2 | 0.3% | 0 | AI & ML Platforms | |
| 2 | 0.3% | +2 | Consumer Products & Services | |
| 2 | 0.3% | +2 | Consumer Products & Services | |
| 2 | 0.3% | +1 | Security & Compliance | |
| 2 | 0.3% | +2 | Developer Tools & APIs | |
| 2 | 0.3% | +1 | Design & UX Tools |
One-Off Sponsors
One-off sponsors: 174
| Sponsor | Placements | Δ MoM | Category |
|---|---|---|---|
| 1 | +1 | Productivity & Collaboration | |
| 1 | +1 | Consumer Products & Services | |
| 1 | +1 | Other / Unclassified | |
| 1 | 0 | Developer Tools & APIs | |
| 1 | +1 | Consumer Products & Services | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | Fintech & Payments | |
| 1 | +1 | AI & ML Platforms | |
| 1 | -1 | AI & ML Platforms | |
| 1 | +1 | Consumer Products & Services | |
| 1 | 0 | AI & ML Platforms | |
| 1 | +1 | Consumer Products & Services | |
| 1 | 0 | Other / Unclassified | |
| 1 | +1 | Analytics & BI | |
| 1 | +1 | Consumer Products & Services | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | Design & UX Tools | |
| 1 | 0 | Productivity & Collaboration | |
| 1 | +1 | Consumer Products & Services | |
| 1 | +1 | Security & Compliance | |
| 1 | 0 | Crypto & Web3 | |
| 1 | +1 | AI & ML Platforms | |
| 1 | 0 | Crypto & Web3 | |
| 1 | 0 | Crypto & Web3 | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | Crypto & Web3 | |
| 1 | +1 | Cloud & Infrastructure | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | Security & Compliance | |
| 1 | -10 | Consumer Products & Services | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Analytics & BI | |
| 1 | +1 | AI & ML Platforms | |
| 1 | 0 | Other / Unclassified | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | -1 | Cloud & Infrastructure | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | Analytics & BI | |
| 1 | +1 | AI & ML Platforms | |
| 1 | -5 | Security & Compliance | |
| 1 | +1 | AI & ML Platforms | |
| 1 | 0 | Cloud & Infrastructure | |
| 1 | +1 | Design & UX Tools | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Productivity & Collaboration | |
| 1 | -6 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Security & Compliance | |
| 1 | +1 | Consumer Products & Services | |
| 1 | -1 | AI & ML Platforms | |
| 1 | 0 | Cloud & Infrastructure | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Fintech & Payments | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Design & UX Tools | |
| 1 | +1 | Fintech & Payments | |
| 1 | +1 | Vertical SaaS (Health, Ed, HR, etc) | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Crypto & Web3 | |
| 1 | +1 | Consumer Products & Services | |
| 1 | -1 | Fintech & Payments | |
| 1 | +1 | AI & ML Platforms | |
| 1 | -1 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | CRM, Sales & GTM Tools | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Analytics & BI | |
| 1 | +1 | Consumer Products & Services | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Design & UX Tools | |
| 1 | +1 | Design & UX Tools | |
| 1 | +1 | Marketing & Growth Tools | |
| 1 | -1 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Productivity & Collaboration | |
| 1 | +1 | Fintech & Payments | |
| 1 | 0 | Developer Tools & APIs | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Fintech & Payments | |
| 1 | 0 | AI & ML Platforms | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | Productivity & Collaboration | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | 0 | Fintech & Payments | |
| 1 | 0 | AI & ML Platforms | |
| 1 | 0 | AI & ML Platforms | |
| 1 | +1 | Consumer Products & Services | |
| 1 | +1 | CRM, Sales & GTM Tools | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Consumer Products & Services | |
| 1 | +1 | Consumer Products & Services | |
| 1 | 0 | Cloud & Infrastructure | |
| 1 | +1 | Consumer Products & Services | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Crypto & Web3 | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Productivity & Collaboration | |
| 1 | +1 | Cloud & Infrastructure | |
| 1 | +1 | Analytics & BI | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Vertical SaaS (Health, Ed, HR, etc) | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Fintech & Payments | |
| 1 | 0 | AI & ML Platforms | |
| 1 | +1 | Consumer Products & Services | |
| 1 | +1 | Ecommerce Platforms & Tools | |
| 1 | +1 | Cloud & Infrastructure | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Marketing & Growth Tools | |
| 1 | 0 | Developer Tools & APIs | |
| 1 | 0 | Analytics & BI | |
| 1 | 0 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Fintech & Payments | |
| 1 | +1 | Analytics & BI | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | Cloud & Infrastructure | |
| 1 | +1 | Fintech & Payments | |
| 1 | +1 | Cloud & Infrastructure | |
| 1 | +1 | Events & Conferences | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | 0 | AI & ML Platforms | |
| 1 | +1 | Cloud & Infrastructure | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | Cloud & Infrastructure | |
| 1 | +1 | Consumer Products & Services | |
| 1 | 0 | Cloud & Infrastructure | |
| 1 | 0 | Productivity & Collaboration | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Consumer Products & Services | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | -1 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | -1 | AI & ML Platforms | |
| 1 | +1 | Events & Conferences | |
| 1 | +1 | AI & ML Platforms | |
| 1 | 0 | Other / Unclassified | |
| 1 | +1 | AI & ML Platforms | |
| 1 | -1 | Fintech & Payments | |
| 1 | +1 | Consumer Products & Services | |
| 1 | 0 | Fintech & Payments | |
| 1 | +1 | Consumer Products & Services | |
| 1 | 0 | Developer Tools & APIs | |
| 1 | +1 | Cloud & Infrastructure | |
| 1 | +1 | Consumer Products & Services | |
| 1 | -2 | Developer Tools & APIs | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | Analytics & BI | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Productivity & Collaboration | |
| 1 | +1 | Consumer Products & Services | |
| 1 | -1 | Developer Tools & APIs | |
| 1 | +1 | Analytics & BI | |
| 1 | +1 | Design & UX Tools | |
| 1 | +1 | Fintech & Payments | |
| 1 | +1 | Security & Compliance | |
| 1 | +1 | AI & ML Platforms | |
| 1 | -3 | Consumer Products & Services | |
| 1 | +1 | Productivity & Collaboration | |
| 1 | -1 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Developer Tools & APIs |
Category Snapshot
AI & ML Platforms
100 sponsors275 placements • 36%
Developer Tools & APIs
92 sponsors249 placements • 32%
Cloud & Infrastructure
55 sponsors158 placements • 21%
Productivity & Collaboration
62 sponsors142 placements • 18%
Security & Compliance
38 sponsors131 placements • 17%
View all categories
Crypto & Web3
21 sponsors79 placements • 10%
Vertical SaaS (Health, Ed, HR, etc)
36 sponsors72 placements • 9%
Consumer Products & Services
39 sponsors67 placements • 9%
Analytics & BI
23 sponsors66 placements • 9%
Fintech & Payments
25 sponsors55 placements • 7%
Design & UX Tools
17 sponsors29 placements • 4%
CRM, Sales & GTM Tools
13 sponsors27 placements • 4%
Marketing & Growth Tools
13 sponsors23 placements • 3%
Other / Unclassified
7 sponsors12 placements • 2%
Ecommerce Platforms & Tools
5 sponsors5 placements • 1%
Events & Conferences
5 sponsors5 placements • 1%
Newsletter Activity
Superhuman had the most activity with 60 sponsorships
| Newsletter | Placements | Share | Δ MoM |
|---|---|---|---|
| 60 | 7.8% | 0 | |
| 59 | 7.7% | +49 | |
| 56 | 7.3% | +8 | |
| 50 | 6.5% | -2 | |
| 50 | 6.5% | +1 | |
| 43 | 5.6% | -3 | |
| 42 | 5.5% | +36 | |
| 40 | 5.2% | +40 | |
| 36 | 4.7% | +17 | |
| 26 | 3.4% | +6 | |
| 23 | 3.0% | +3 | |
| 19 | 2.5% | +16 | |
| 17 | 2.2% | +2 | |
| 14 | 1.8% | +14 | |
| 14 | 1.8% | -4 | |
| 14 | 1.8% | +1 | |
| 14 | 1.8% | +1 | |
| 14 | 1.8% | +14 | |
| 13 | 1.7% | -1 | |
| 13 | 1.7% | +1 | |
| 12 | 1.6% | -6 | |
| 10 | 1.3% | +10 | |
| 9 | 1.2% | +9 | |
| 9 | 1.2% | +9 | |
| 9 | 1.2% | +9 | |
| 8 | 1.0% | +8 | |
| 8 | 1.0% | +6 | |
| 7 | 0.9% | +1 | |
| 7 | 0.9% | -6 | |
| 7 | 0.9% | -4 | |
| 7 | 0.9% | +7 | |
| 6 | 0.8% | +3 | |
| 6 | 0.8% | -4 | |
| 6 | 0.8% | -4 | |
| 5 | 0.7% | +2 | |
| 5 | 0.7% | -9 | |
| 4 | 0.5% | -1 | |
| 4 | 0.5% | +4 | |
| 4 | 0.5% | 0 | |
| 4 | 0.5% | +4 | |
| 4 | 0.5% | +4 | |
| 4 | 0.5% | 0 | |
| 4 | 0.5% | +1 | |
| 4 | 0.5% | +4 | |
| 4 | 0.5% | 0 | |
| 4 | 0.5% | -1 | |
| 4 | 0.5% | -1 | |
| 4 | 0.5% | -8 | |
| 3 | 0.4% | -1 | |
| 3 | 0.4% | +3 | |
| 3 | 0.4% | +3 | |
| 2 | 0.3% | +2 | |
| 2 | 0.3% | +2 | |
| 2 | 0.3% | -2 | |
| 1 | 0.1% | +1 | |
| 1 | 0.1% | +1 |
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