July 2025 Newsletter Sponsorship Report
216Active Sponsors
537Total Placements
2.5Avg per Sponsor
16Categories
38Newsletters
Market Moves
- Clerk led with 14 placements (2.6% share)
- AI & ML Platforms was the top category with 220 placements
- Superhuman saw the most sponsor activity (60)
Sponsor Activity
One-off sponsors: 109
| Sponsor | Placements | Share | Δ MoM | Category |
|---|---|---|---|---|
| 14 | 2.6% | -7 | Security & Compliance | |
| 14 | 2.6% | +7 | Cloud & Infrastructure | |
| 13 | 2.4% | +7 | AI & ML Platforms | |
| 13 | 2.4% | +8 | Security & Compliance | |
| 12 | 2.2% | +4 | Developer Tools & APIs | |
| 12 | 2.2% | +10 | Productivity & Collaboration | |
| 12 | 2.2% | +1 | Developer Tools & APIs | |
| 11 | 2.0% | +10 | Consumer Products & Services | |
| 11 | 2.0% | +7 | AI & ML Platforms | |
| 9 | 1.7% | +9 | AI & ML Platforms | |
| 8 | 1.5% | +7 | Cloud & Infrastructure | |
| 8 | 1.5% | +6 | Developer Tools & APIs | |
| 7 | 1.3% | +7 | AI & ML Platforms | |
| 7 | 1.3% | +7 | Design & UX Tools | |
| 7 | 1.3% | +7 | AI & ML Platforms | |
| 6 | 1.1% | +4 | Cloud & Infrastructure | |
| 6 | 1.1% | +6 | Security & Compliance | |
| 6 | 1.1% | -2 | AI & ML Platforms | |
| 6 | 1.1% | +6 | AI & ML Platforms | |
| 6 | 1.1% | +6 | CRM, Sales & GTM Tools | |
| 6 | 1.1% | +6 | Cloud & Infrastructure | |
| 5 | 0.9% | +3 | AI & ML Platforms | |
| 5 | 0.9% | +5 | Developer Tools & APIs | |
| 5 | 0.9% | +5 | Crypto & Web3 | |
| 5 | 0.9% | -1 | Vertical SaaS (Health, Ed, HR, etc) | |
| 5 | 0.9% | +5 | AI & ML Platforms | |
| 5 | 0.9% | +3 | AI & ML Platforms | |
| 4 | 0.7% | +1 | Cloud & Infrastructure | |
| 4 | 0.7% | +4 | AI & ML Platforms | |
| 4 | 0.7% | +4 | AI & ML Platforms | |
| 4 | 0.7% | +4 | Productivity & Collaboration | |
| 4 | 0.7% | +4 | Analytics & BI | |
| 4 | 0.7% | +4 | AI & ML Platforms | |
| 4 | 0.7% | +1 | CRM, Sales & GTM Tools | |
| 4 | 0.7% | +2 | Fintech & Payments | |
| 4 | 0.7% | +3 | Analytics & BI | |
| 4 | 0.7% | +4 | Consumer Products & Services | |
| 4 | 0.7% | +2 | Vertical SaaS (Health, Ed, HR, etc) | |
| 4 | 0.7% | -1 | AI & ML Platforms | |
| 4 | 0.7% | +4 | Consumer Products & Services | |
| 3 | 0.6% | +3 | Crypto & Web3 | |
| 3 | 0.6% | +2 | AI & ML Platforms | |
| 3 | 0.6% | +3 | AI & ML Platforms | |
| 3 | 0.6% | 0 | AI & ML Platforms | |
| 3 | 0.6% | +2 | Vertical SaaS (Health, Ed, HR, etc) | |
| 3 | 0.6% | +3 | Developer Tools & APIs | |
| 3 | 0.6% | +3 | AI & ML Platforms | |
| 3 | 0.6% | +3 | Vertical SaaS (Health, Ed, HR, etc) | |
| 3 | 0.6% | +3 | Developer Tools & APIs | |
| 3 | 0.6% | +1 | AI & ML Platforms | |
| 3 | 0.6% | 0 | AI & ML Platforms | |
| 3 | 0.6% | +3 | AI & ML Platforms | |
| 3 | 0.6% | +3 | AI & ML Platforms | |
| 3 | 0.6% | +2 | Developer Tools & APIs | |
| 3 | 0.6% | +3 | AI & ML Platforms | |
| 3 | 0.6% | +3 | Analytics & BI | |
| 3 | 0.6% | +2 | Developer Tools & APIs | |
| 3 | 0.6% | +3 | Developer Tools & APIs | |
| 2 | 0.4% | +2 | AI & ML Platforms | |
| 2 | 0.4% | +1 | AI & ML Platforms | |
| 2 | 0.4% | +2 | AI & ML Platforms | |
| 2 | 0.4% | +2 | Analytics & BI | |
| 2 | 0.4% | +2 | AI & ML Platforms | |
| 2 | 0.4% | +1 | Vertical SaaS (Health, Ed, HR, etc) | |
| 2 | 0.4% | +2 | Consumer Products & Services | |
| 2 | 0.4% | +1 | Consumer Products & Services | |
| 2 | 0.4% | 0 | Developer Tools & APIs | |
| 2 | 0.4% | +2 | Cloud & Infrastructure | |
| 2 | 0.4% | +2 | Marketing & Growth Tools | |
| 2 | 0.4% | +2 | Developer Tools & APIs | |
| 2 | 0.4% | +2 | AI & ML Platforms | |
| 2 | 0.4% | +2 | Fintech & Payments | |
| 2 | 0.4% | +2 | AI & ML Platforms | |
| 2 | 0.4% | +2 | Security & Compliance | |
| 2 | 0.4% | +2 | Fintech & Payments | |
| 2 | 0.4% | +2 | AI & ML Platforms | |
| 2 | 0.4% | +2 | Cloud & Infrastructure | |
| 2 | 0.4% | +2 | Fintech & Payments | |
| 2 | 0.4% | +2 | Consumer Products & Services | |
| 2 | 0.4% | -2 | Marketing & Growth Tools | |
| 2 | 0.4% | -3 | Security & Compliance | |
| 2 | 0.4% | +1 | AI & ML Platforms | |
| 2 | 0.4% | +2 | Cloud & Infrastructure | |
| 2 | 0.4% | +2 | AI & ML Platforms | |
| 2 | 0.4% | +2 | Fintech & Payments | |
| 2 | 0.4% | +2 | AI & ML Platforms | |
| 2 | 0.4% | +2 | Security & Compliance | |
| 2 | 0.4% | +2 | AI & ML Platforms | |
| 2 | 0.4% | +2 | Productivity & Collaboration | |
| 2 | 0.4% | +2 | AI & ML Platforms | |
| 2 | 0.4% | -1 | Developer Tools & APIs | |
| 2 | 0.4% | +2 | Vertical SaaS (Health, Ed, HR, etc) | |
| 2 | 0.4% | 0 | Security & Compliance | |
| 2 | 0.4% | +2 | Other / Unclassified | |
| 2 | 0.4% | +1 | AI & ML Platforms | |
| 2 | 0.4% | +2 | AI & ML Platforms | |
| 2 | 0.4% | +2 | AI & ML Platforms | |
| 2 | 0.4% | +2 | Cloud & Infrastructure | |
| 2 | 0.4% | +2 | AI & ML Platforms | |
| 2 | 0.4% | +2 | AI & ML Platforms | |
| 2 | 0.4% | +2 | Developer Tools & APIs | |
| 2 | 0.4% | +1 | Fintech & Payments | |
| 2 | 0.4% | 0 | AI & ML Platforms | |
| 2 | 0.4% | +2 | AI & ML Platforms | |
| 2 | 0.4% | +1 | Developer Tools & APIs | |
| 2 | 0.4% | +2 | AI & ML Platforms | |
| 2 | 0.4% | +2 | AI & ML Platforms |
One-Off Sponsors
One-off sponsors: 109
| Sponsor | Placements | Δ MoM | Category |
|---|---|---|---|
| 1 | +1 | AI & ML Platforms | |
| 1 | -2 | Developer Tools & APIs | |
| 1 | +1 | AI & ML Platforms | |
| 1 | 0 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Other / Unclassified | |
| 1 | +1 | AI & ML Platforms | |
| 1 | -1 | Developer Tools & APIs | |
| 1 | +1 | Analytics & BI | |
| 1 | +1 | Productivity & Collaboration | |
| 1 | -1 | CRM, Sales & GTM Tools | |
| 1 | +1 | Productivity & Collaboration | |
| 1 | +1 | AI & ML Platforms | |
| 1 | -1 | AI & ML Platforms | |
| 1 | +1 | Analytics & BI | |
| 1 | +1 | Crypto & Web3 | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | Crypto & Web3 | |
| 1 | +1 | Crypto & Web3 | |
| 1 | -1 | Cloud & Infrastructure | |
| 1 | +1 | Vertical SaaS (Health, Ed, HR, etc) | |
| 1 | +1 | Marketing & Growth Tools | |
| 1 | +1 | Analytics & BI | |
| 1 | 0 | Developer Tools & APIs | |
| 1 | +1 | Analytics & BI | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | Other / Unclassified | |
| 1 | 0 | Developer Tools & APIs | |
| 1 | -1 | Developer Tools & APIs | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Vertical SaaS (Health, Ed, HR, etc) | |
| 1 | +1 | Analytics & BI | |
| 1 | +1 | Consumer Products & Services | |
| 1 | 0 | Cloud & Infrastructure | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Cloud & Infrastructure | |
| 1 | 0 | AI & ML Platforms | |
| 1 | +1 | Crypto & Web3 | |
| 1 | 0 | Fintech & Payments | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | Crypto & Web3 | |
| 1 | -1 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | 0 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Other / Unclassified | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Fintech & Payments | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | Productivity & Collaboration | |
| 1 | +1 | Marketing & Growth Tools | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Fintech & Payments | |
| 1 | +1 | AI & ML Platforms | |
| 1 | 0 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | 0 | Cloud & Infrastructure | |
| 1 | +1 | Design & UX Tools | |
| 1 | -2 | Developer Tools & APIs | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Consumer Products & Services | |
| 1 | +1 | Fintech & Payments | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | -1 | AI & ML Platforms | |
| 1 | +1 | Other / Unclassified | |
| 1 | +1 | AI & ML Platforms | |
| 1 | 0 | Cloud & Infrastructure | |
| 1 | 0 | Developer Tools & APIs | |
| 1 | -1 | Analytics & BI | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | AI & ML Platforms | |
| 1 | -1 | Developer Tools & APIs | |
| 1 | +1 | Fintech & Payments | |
| 1 | 0 | Developer Tools & APIs | |
| 1 | -4 | AI & ML Platforms | |
| 1 | -2 | Security & Compliance | |
| 1 | 0 | Cloud & Infrastructure | |
| 1 | 0 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Productivity & Collaboration | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Analytics & BI | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Productivity & Collaboration | |
| 1 | 0 | AI & ML Platforms | |
| 1 | +1 | Fintech & Payments | |
| 1 | +1 | Analytics & BI | |
| 1 | +1 | Design & UX Tools | |
| 1 | 0 | Developer Tools & APIs | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | Consumer Products & Services | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Consumer Products & Services | |
| 1 | +1 | AI & ML Platforms | |
| 1 | 0 | Security & Compliance | |
| 1 | +1 | Design & UX Tools |
Category Snapshot
AI & ML Platforms
92 sponsors220 placements • 41%
Developer Tools & APIs
81 sponsors213 placements • 40%
Cloud & Infrastructure
41 sponsors120 placements • 22%
Productivity & Collaboration
35 sponsors93 placements • 17%
Security & Compliance
19 sponsors77 placements • 14%
View all categories
Analytics & BI
21 sponsors53 placements • 10%
Vertical SaaS (Health, Ed, HR, etc)
24 sponsors51 placements • 9%
Consumer Products & Services
16 sponsors41 placements • 8%
CRM, Sales & GTM Tools
13 sponsors31 placements • 6%
Fintech & Payments
17 sponsors25 placements • 5%
Crypto & Web3
10 sponsors20 placements • 4%
Design & UX Tools
8 sponsors16 placements • 3%
Marketing & Growth Tools
8 sponsors13 placements • 2%
Other / Unclassified
5 sponsors6 placements • 1%
Events & Conferences
3 sponsors4 placements • 1%
Ecommerce Platforms & Tools
2 sponsors3 placements • 1%
Newsletter Activity
Superhuman had the most activity with 60 sponsorships
| Newsletter | Placements | Share | Δ MoM |
|---|---|---|---|
| 60 | 11.2% | +28 | |
| 52 | 9.7% | +25 | |
| 49 | 9.1% | +21 | |
| 48 | 8.9% | +14 | |
| 46 | 8.6% | +9 | |
| 20 | 3.7% | -3 | |
| 20 | 3.7% | +6 | |
| 19 | 3.5% | +19 | |
| 18 | 3.4% | +9 | |
| 18 | 3.4% | +18 | |
| 15 | 2.8% | 0 | |
| 14 | 2.6% | +13 | |
| 14 | 2.6% | +8 | |
| 13 | 2.4% | +1 | |
| 13 | 2.4% | +1 | |
| 13 | 2.4% | +13 | |
| 12 | 2.2% | +2 | |
| 12 | 2.2% | +3 | |
| 11 | 2.0% | +5 | |
| 10 | 1.9% | +4 | |
| 10 | 1.9% | +4 | |
| 10 | 1.9% | +10 | |
| 6 | 1.1% | -4 | |
| 6 | 1.1% | +6 | |
| 5 | 0.9% | +1 | |
| 5 | 0.9% | -2 | |
| 5 | 0.9% | +1 | |
| 4 | 0.7% | +1 | |
| 4 | 0.7% | 0 | |
| 4 | 0.7% | +4 | |
| 4 | 0.7% | +1 | |
| 4 | 0.7% | 0 | |
| 3 | 0.6% | +3 | |
| 3 | 0.6% | +3 | |
| 3 | 0.6% | -3 | |
| 3 | 0.6% | -1 | |
| 2 | 0.4% | +2 | |
| 1 | 0.2% | -1 |
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