May 2025 Newsletter Sponsorship Report
81Active Sponsors
158Total Placements
2.0Avg per Sponsor
16Categories
18Newsletters
Market Moves
- Clerk led with 20 placements (12.7% share)
- Developer Tools & APIs was the top category with 117 placements
- TLDR saw the most sponsor activity (37)
Sponsor Activity
One-off sponsors: 52
| Sponsor | Placements | Share | Δ MoM | Category |
|---|---|---|---|---|
| 20 | 12.7% | +12 | Security & Compliance | |
| 12 | 7.6% | +5 | Developer Tools & APIs | |
| 7 | 4.4% | +7 | Developer Tools & APIs | |
| 6 | 3.8% | +1 | Developer Tools & APIs | |
| 4 | 2.5% | +4 | AI & ML Platforms | |
| 4 | 2.5% | +3 | AI & ML Platforms | |
| 4 | 2.5% | +1 | Vertical SaaS (Health, Ed, HR, etc) | |
| 3 | 1.9% | +3 | Developer Tools & APIs | |
| 3 | 1.9% | +3 | Cloud & Infrastructure | |
| 3 | 1.9% | 0 | Cloud & Infrastructure | |
| 3 | 1.9% | +3 | Vertical SaaS (Health, Ed, HR, etc) | |
| 3 | 1.9% | -2 | Developer Tools & APIs | |
| 2 | 1.3% | +2 | Cloud & Infrastructure | |
| 2 | 1.3% | +2 | AI & ML Platforms | |
| 2 | 1.3% | +2 | AI & ML Platforms | |
| 2 | 1.3% | +2 | Developer Tools & APIs | |
| 2 | 1.3% | +2 | Analytics & BI | |
| 2 | 1.3% | +2 | Developer Tools & APIs | |
| 2 | 1.3% | 0 | Developer Tools & APIs | |
| 2 | 1.3% | +2 | Fintech & Payments | |
| 2 | 1.3% | +2 | Developer Tools & APIs | |
| 2 | 1.3% | +1 | Developer Tools & APIs | |
| 2 | 1.3% | +2 | Developer Tools & APIs | |
| 2 | 1.3% | +2 | Developer Tools & APIs | |
| 2 | 1.3% | +2 | Security & Compliance | |
| 2 | 1.3% | +2 | AI & ML Platforms | |
| 2 | 1.3% | +2 | AI & ML Platforms | |
| 2 | 1.3% | +1 | Developer Tools & APIs | |
| 2 | 1.3% | 0 | AI & ML Platforms |
One-Off Sponsors
One-off sponsors: 52
| Sponsor | Placements | Δ MoM | Category |
|---|---|---|---|
| 1 | 0 | AI & ML Platforms | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | 0 | Developer Tools & APIs | |
| 1 | +1 | Consumer Products & Services | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | 0 | Developer Tools & APIs | |
| 1 | 0 | Developer Tools & APIs | |
| 1 | 0 | Developer Tools & APIs | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | Cloud & Infrastructure | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | ||
| 1 | +1 | Consumer Products & Services | |
| 1 | +1 | Security & Compliance | |
| 1 | 0 | Developer Tools & APIs | |
| 1 | +1 | Other / Unclassified | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Cloud & Infrastructure | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | 0 | Cloud & Infrastructure | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Productivity & Collaboration | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Fintech & Payments | |
| 1 | +1 | Productivity & Collaboration | |
| 1 | +1 | AI & ML Platforms | |
| 1 | -1 | Design & UX Tools | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | Cloud & Infrastructure | |
| 1 | +1 | Cloud & Infrastructure | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | Consumer Products & Services | |
| 1 | -3 | AI & ML Platforms | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | Security & Compliance | |
| 1 | +1 | Developer Tools & APIs | |
| 1 | +1 | Design & UX Tools | |
| 1 | 0 | Developer Tools & APIs | |
| 1 | +1 | AI & ML Platforms | |
| 1 | +1 | AI & ML Platforms |
Category Snapshot
Developer Tools & APIs
52 sponsors117 placements • 74%
AI & ML Platforms
29 sponsors43 placements • 27%
Cloud & Infrastructure
24 sponsors36 placements • 23%
Security & Compliance
6 sponsors33 placements • 21%
Productivity & Collaboration
10 sponsors14 placements • 9%
View all categories
Vertical SaaS (Health, Ed, HR, etc)
3 sponsors8 placements • 5%
Fintech & Payments
6 sponsors7 placements • 4%
Analytics & BI
3 sponsors6 placements • 4%
Events & Conferences
2 sponsors5 placements • 3%
Marketing & Growth Tools
4 sponsors5 placements • 3%
Consumer Products & Services
4 sponsors5 placements • 3%
Design & UX Tools
3 sponsors3 placements • 2%
Ecommerce Platforms & Tools
1 sponsors1 placements • 1%
Other / Unclassified
1 sponsors1 placements • 1%
Other
1 sponsors1 placements • 1%
CRM, Sales & GTM Tools
1 sponsors1 placements • 1%
Newsletter Activity
TLDR had the most activity with 37 sponsorships
| Newsletter | Placements | Share | Δ MoM |
|---|---|---|---|
| 37 | 23.4% | +18 | |
| 17 | 10.8% | -4 | |
| 15 | 9.5% | +8 | |
| 15 | 9.5% | +1 | |
| 13 | 8.2% | -6 | |
| 13 | 8.2% | +8 | |
| 7 | 4.4% | +1 | |
| 7 | 4.4% | +1 | |
| 6 | 3.8% | +6 | |
| 5 | 3.2% | +5 | |
| 4 | 2.5% | +4 | |
| 4 | 2.5% | +4 | |
| 4 | 2.5% | -2 | |
| 4 | 2.5% | +1 | |
| 4 | 2.5% | +1 | |
| 4 | 2.5% | +4 | |
| 3 | 1.9% | +3 | |
| 2 | 1.3% | +2 |
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